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For multi level marketers the number one priority is possibly MLM lead generation. Generating leads is the base of MLM.
There are a few good ways to generate leads. One of the newest ways is through blogging.
This is one of the easiest ways on the web. Blogs can be turned into MLM lead generation machines. And this can be done with little or now experience in building a website. A great place to start a blog is on wordpress.com. This site will take you through the basics of building a blog and in less than an hour one can have a functioning blog live on the web.
If you are interested in creating MLM leads then this is what you will want to have on your blog
1. A biography or an “about” page. This is where a multi level marketer can post a picture of themselves on the website and a link to any other website. Visitors will want to know about who the author of the blog is and what interests and experience they have.
2. Links to other websites or web portals created by the maker of the blog. By linking to other websites or portals like facebook, myspace, or a personal web page, one will build credibility. Whenever an email is originated or whatever it is important to put the blog url in the email in the signature part of the email. The more exposure to the blog an the web presence the better. This will generate a lead from time to time.
3. Information on the MLM company- By posting information about the company visitors can get a feel for what the company is about. The credibility of the company will rub off on the blog and users will build a comfort level.
4. Information on the products- Visitors that come to blogs like to browse. In order to turn a browsing visitor into a lead takes more than just one page. By offering information about the products one may get leads by finding those inclined to the type of product that is being offered.
5. Credibility building content- The more credibility one builds on a blog the better. By posting articles and free information visitors are more inclined to trust that the builder of the blog is an MLM expert. A blog can be a portal to helping others build a comfort level with the person who generated the blog.
Once credibility is built through a blog it is important to make it easy for visitors to be able to get a hold of one. Sometimes visitors are standoffish and don’t want to be a “lead”. This is when it is wise to make a no aggressive approach that is not sale-like to have the users take the initiative to make the contact. The first initial contact does not need to be the one that the user signs up in the MLM company. The options are to have the user gradually work into one’s system until they are comfortable enough and confident enough to join.
